Sun Life Financial is a leading financial services company specializing in insurance, wealth and asset management solutions, and customized health programs. It is a leader in insurance and wealth solutions in its core Canadian market and holds an industry leading market share in US Group Benefits.

The company caters to the financial needs of millions of customers, small businesses, and public and private sector companies worldwide. Canada is Sun Life’s largest market accounting for more than 30% of its income.

The company also has operations in 26 other countries, like the USA (16% of income), Asia (17%) and the UK (5%). Sun Life operates through a large network of advisors, 3rd-party partners and other distributors. The company operates balanced and diversified businesses like asset management and individual insurance, which are its largest businesses constituting 29% and 28% respectively of 2018 net income, followed by group insurance (20%), wealth (12%) and run-off (12%).

Sun Life Financial Stock Details

  • Ticker: TSE:slf
  • Sector: Financial Services
  • Industry: Insurance - Diversified
  • Market Cap: 36.42B
  • Market Cap Group: Large Cap
  • P/E: 9.77
  • Dividend Yield: 4.44%

SLF Industry Competitors

The competitive landscape is important as they compete for the same business. Below is the list of competitors in the same industry. While not displayed, a number of metrics you can also use to evaluate your picks are the Chowder Score, the Relative Strength Index (RSI), the Graham Number, and the Piotroski F-Score.

Ticker Ticker Company Market Cap P/E Yield Aristocrat Graph SectorID IndustryID
SLF TSE:SLF Sun Life Financial 36.42 9.77 4.44 YES 1 7 54
PFG NASDAQ:PFG Principal Financial Group Inc. 19.82 11.66 3.22 NO 1 7 54
IAG TSE:IAG Industrial Alliance 7.75 9.89 3.69 YES 1 7 54

Top Picks by Bay Street Experts

Expert stock analysts have shared their opinions, and sometimes prediction, on the company.

For more top picks from stock analysts on Bay Street, check the full list of top picks by expect stock analysts from investment and asset management firms.

Not all analysts are equal and they don't cover the same type of stocks. The analysts performance and ownership is tracked for comparison.

Sun Life Financial - FAQ

What is the stock ticker for Sun Life Financial?

The stock ticker for Sun Life Financial is TSE:slf.

Is Sun Life Financial a good stock to buy?

You need to consider your investment strategy and how TSE:slf can fit in your portfolio.

The current dividend income score of 8/10 and dividend growth score of 6/10. Those 2 metrics together should help you decide the fit for your portfolio. Be it for income or for growth.

Is Sun Life Financial a Buy, Sell or Hold?

The Dividend Snapshot Opportunity Score of 67 out of 100.

The score reflects the strength of a buy signal but it does not show a sell signal if it's low. The higher the better.

A sell signal is more difficult as it often relies on the reason you bought the stock in the first place.


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DISCLOSURE: Please note that I may have a position in one or many of the holdings listed. For a complete list of my holdings, please see my Dividend Portfolio.

DISCLAIMER: Please note that this blog post represents my opinion and not an advice/recommendation. I am not a financial adviser, I am not qualified to give financial advice. Before you buy any stocks/funds consult with a qualified financial planner. Make your investment decisions at your own risk – see my full disclaimer for more details.