The Clorox Company is a leading manufacturer and marketer of consumer and professional products. With more than a century’s old existence, Clorox has developed rich expertise in providing quality products and solutions for killing germs, making drinking water healthier and skin hydration. It has the ability to grow categories with deep consumer insights and world class capabilities. Nearly 80% of Clorox's sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories. The company’s diverse portfolio comprises of cleaning (34%), household (30%), lifestyle (20%), and international (16%). Clorox has operations in more than 25 countries worldwide and its products are available in over 100 markets. A few of the company’s most trusted and recognized consumer brand names include Pine-Sol, Liquid-Plum, Poett, Fresh Step, Glad, Kingsford, Calm, Ranch, Burt’s Bees, Brita, Clorox Pro, etc. Over two-thirds of Clorox’s portfolio has a stable or growing household penetration.
The S&P500 Dividend Aristocrats is the best list for filtering dividend stocks. This should be your starting point to create your core portfolio. Why should it be part of your core portfolio? It’s simple, the companies in the list must … Read more
I recently eliminated one of my holdings in the consumer defensive sector and need to replace it in order to maintain my diversification goals. I sold off General Mills as it was not meeting my criteria for holding it in … Read more