Sun Life Financial is a leading financial services company specializing in insurance, wealth and asset management solutions, and customized health programs. It is a leader in insurance and wealth solutions in its core Canadian market and holds an industry leading market share in US Group Benefits.
The company caters to the financial needs of millions of customers, small businesses, and public and private sector companies worldwide. Canada is Sun Life’s largest market accounting for more than 30% of its income.
The company also has operations in 26 other countries, like the USA (16% of income), Asia (17%) and the UK (5%). Sun Life operates through a large network of advisors, 3rd-party partners and other distributors. The company operates balanced and diversified businesses like asset management and individual insurance, which are its largest businesses constituting 29% and 28% respectively of 2018 net income, followed by group insurance (20%), wealth (12%) and run-off (12%).