The Kroger Co. is one of the largest retailers in the U.S. Food stores are Kroger’s primary business accounting for ~94% of total sales, followed by jewelry stores and manufacturing facilities that contribute the remainder of total sales. The company operates through 2,759 grocery stores, 251 jewelry stores, 35 food production facilities, 1,556 supermarket fuel centers, and 2,264 pharmacies. About 45% of these supermarkets are operated in company-owned facilities. Kroger serves nearly 11 million customers daily in 35 states and the District of Columbia and runs an economical three-tier distribution system. Kroger is known for its strong brand name, product quality, and value proposition. The company is establishing strong relationships with its customers by delivering more than 3 billion personalized recommendations to customers annually. In addition, the company is growing its digital presence to cater to its customers’ needs through both in-store and online experiences.