Colgate-Palmolive Company is a leading consumer products company. The company operates through Oral care (47% of net sales), Personal care (20%) and Home care (18%) and Pet Nutrition (15%) product segments. Colgate is a global leader in the toothpaste and toothbrush categories and enjoys global leadership in many product categories of the Personal Care market such as liquid hand soap. Colgate-Palmolive has a wide geographic reach with a presence in over 200 countries. Its revenues are highly diversified geographically in North America (22% of 2018 revenue), Latin America (23%), Europe (16%), Asia-Pacific (18%), Africa/ Eurasia (6%). Hill’s Pet Nutrition accounts for the remaining 15% of revenues. About 70% of the company’s sales come from outside of the U.S. Colgate-Palmolive owns popular brands such as Colgate, Palmolive, Speed Stick, Softsoap, Irish Spring, Protex, and Soupline. An extensive sales network, a loyal customer base and a strong brand name are the company’s strong competitive advantages. The company’s business is recession-proof as most of its products are daily necessity items. It has a solid history of 56 consecutive years of dividend increases.