Microsoft is one of the largest global technology companies with leading market shares in the computer operating systems and office software. It is the world’s largest provider of software and information services with operations in over 190 countries and an extensive global distribution and marketing network. Its commercial cloud business is the largest in the world.
Microsoft also offers an array of services, including cloud-based solutions, software, services, platforms, and content, consulting services, and online advertising. Windows, Xbox, Azure, Bing, Skype and Microsoft Office are some of Microsoft’s top revenue generating products. It operates through Productivity and Business Processes (33% of 2019 revenues), Intelligent Cloud (31%), and More Personal Computing (36%) segments.
Microsoft generates most of its software revenue by selling proprietary software. Besides using technology in its own products, the company also generates a substantial royalty stream from licensing. It is also transitioning to a services and subscription business model which provides additional cash flow visibility.