Almost all of Rogers Communications’ business is in Canada. The company has diversified revenue streams comprising of wireless (60% of total revenue), cable (26%), and media (14%). The company has a portfolio of media assets that reach Canadians from coast to coast. Sportsnet which is the number one sports media brand in Canada is one of Rogers’ TV networks.
The company’s extensive and scalable network infrastructure consisting of hybrid fibre-coax cable network is its strong competitive advantage. Rogers’ multi-band LTE wireless network covers 99% of the Canadian population and its prime 700 MHz spectrum covers 92% of Canada’s population.