Apple is a leading global technology company that manufactures smartphones, personal computers, tablets, wearables, and accessories. It also sells related software, services, accessories, and networking solutions worldwide. Apple ranks among the top largest smartphone companies in the world and is the world’s most valuable company with high brand recall.
It caters to a diversified base of customers ranging from small to mid-sized businesses, education enterprises, government departments as well as individual customers. Apple has a huge distribution global network with its products being available in leading geographies around the world.
Nearly 55% of its sales come from international markets. Apple’s range of products is known for its excellent quality and is regarded as a status symbol for its owners. iPhone accounts for the majority of Apple sales, followed by Mac, iPad, wearables, home and accessories and services. Apple has developed its own operating system which ensures sticky customer relationships.